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🟨TON'S USER FLOW FOCUS STRATEGY

🟨TON'S USER FLOW FOCUS STRATEGY

Giorno: 08 luglio | Ora: 15:06 The author of this article claims to have noticed a difference in the development strategy of the TON ecosystem compared to traditional utility projects. While most projects focus on creating and maintaining the value of assets, TON seems to prefer a strategy based on user flow. This translates into a new demand for developers: to shift from asset-related metrics such as TVL, market capitalization, and token holdings to user flow-based metrics such as DAU, PV, and UV. The author explains that this choice is driven by the desire to leverage Telegram's expansion potential, rather than the ability to accumulate assets. Additionally, the author argues that TON's strategy is guided by the desire to support Telegram's advertising system by using mini apps as a vehicle for targeted advertising. Lastly, the author advises developers to adopt a Telegram-centric approach to obtain TON's official support. Source